Online Retailer:

Have you heard these questions lately? Have you asked them yourself?

  • Why can’t they stop texting and make eye contact?
  • What’s wrong with leaving work early and finishing my work at home?
  • Why aren’t the younger generations loyal to the organization like we were?
  • My kid is almost thirty. When is he going to settle in?

If you want to know how you can understand and communicate and work effectively with all four generations, you need “the answer key to the generations.”

For the first time ever there are four generations at work (and five at home):

Traditionalists (born before 1945)
Baby Boomers (born 1946–1964)
Gen Xers (born 1965–1980)
Millennials (born 1981–2001)
Unnamed (2002-?)

Having four generations in the workplace is revealing surprising generational differences, which Haydn calls “sticking points.” These sticking points lead to misunderstanding, irritation, and stereotyping that hurts results and gets teams stuck.

Maybe you’ve heard these common questions:

  • Why do these younger employees want so much feedback and attention?
  • How many years do I have to “pay my dues” before they take me seriously?
  • Why do the younger generations work with earphones when they miss half of what goes on?

If so, you are seeing generational sticking points. This book shows you how to help the different generations at work or home stick together instead of come apart. Sticking Points will help you move beyond these common questions and get productive again. This perceptive and practical book will give you answers to all these common questions and:

  • Bust generational myths.
  • Stop taking personally what another generation doesn’t mean personally.
  • Apply a five step process for handling any generational sticking point.
  • Discover practical examples of how other organizations have solved each sticking point.
  • Speak the language of other generations.
  • Create a happier family.

I explain how in the Preface to the book reprinted here:

When I’m speaking and consulting on generations, people frequently ask me to recommend a book to help them handle generational differences in their workplaces. They say they don’t have time to read three or four books. They just want something that’s up to-date and covers all four generations— Traditionalists, Baby Boomers, Generation Xers, and especially Millennials—an easy-to-read-book that both managers and associates of all generations will like. They want practical ideas they can put to work,not just research or theories that don’t translate into concrete results. When I told them I didn’t know of any one book that would do all that, they told me I’d better start writing.In this book, I wanted to provide a practical resource for those people who approach me—a guide to all four generations, following a methodology that has helped thousands of people deal with the twelve issues most likely to pull teams apart.

This book is specifically written for the workplace context, but it has much broader applications. Generational differences don’t just show up in the conference room. They surface in the home, on the school or nonprofit board, and at religious organizations. Anywhere people get together, what I call the “ghost stories” of the different generations impact the way they think. When we understand why another generation thinks the way they do, we are much more likely to appreciate their differences and speak their language. We are much more likely to stick together.

A quick note about my research. This book is . . .

  • based on conversations and interviews with thousands of people from the four generations as well as the latest published research.
  • about all four generations (with extra attention to Millennials since they are new) so the whole team can read it together and then put it to work.
  • fast to read, with a touch of humor. (If we can’t laugh at our generational differences, they’ll always irritate us.)
  • practical. If you can’t apply what a book recommends, what’s the point?

To make it practical, I’ve included . . .

  • comparisons of how generations think, which a major client described as “the answer key to the generations.”
  • a five-step plan for leading rather than managing generational differences.
  • ways to apply this five-step plan to each of the twelve generational sticking points you face at work (or home).
  • answers to the most common questions I get asked about generational differences.

Generational tensions are inevitable, but they don’t have to leave you stuck. This book will help you to get the four generations working togetherin the twelve places they tend to come apart.

What would “the answer key to the generations” make possible for you?

Book endorsements

Sticking Points will be my reference guide for years to come as a go-to resource for both understanding and resolving generational differences.I predict it will become a reference guide for you, too, filled with ideas and insights you can apply from a person you can trust.

Stephen MR Covey
Author of the Speed of Trust

Sticking Points by Haydn Shaw helps readers sort out how to get all five generations working together rather than complaining about each other. Insightful and well balanced, this book will make you smile while it explores generational myths and provides a practical process for leading every generation more effectively.

Ken Blanchard, coauthor of The One Minute Manager® and Trust Works!

With over 30,000 employees around the world, it was imperative that we build collaborative and effective teams across multiple functions and geographies. Haydn was able to unlock the obstructionism we saw across generations. His delivery was motivating, and his methods and insights were clear and empowering. With the path illuminated, our teams rose and worked effectively and passionately, from 22 to 62.

Matthew Rubel, former chairman, CEO, and president of Collective
Brands (Payless ShoeSource)

In Sticking Points Haydn does an amazing service. He not only turns automatic contention between the generations into understanding, but he also reveals the opportunities for creating true synergies. This book is a must-read for leaders of all ages.

Ron McMillan, coauthor of four New York Times bestsellers, including
Crucial Conversations: Tools for Talking When Stakes Are High

This generation that has grown up digital continues to bring big changes to the workplace. Sticking Points provides a practical way to turn generational tensions into team results so we don’t miss the many benefits this new generation can bring. Your whole team will want to read and talk about this book.

Don Tapscott, author of 15 widely read books, including Macrowikinomics:
New Solutions for a Connected Planet and Grown Up Digital

I go all over the world speaking to organizations about leadership, and Haydn has made a slam dunk with Sticking Points. He explains why people from different generations think and act the way they do. Why does this matter? When we understand the “why,” we can work with people to get outstanding results as teams or individuals. Understanding the “why” enables leaders to celebrate differences and capitalize on the creativity and innovation of each generation. It’s a must-read for leaders.

Pat Williamssenior vice president of the Orlando Magic

Companies need to understand how each generation behaves at work, how they want to be managed, and their needs in order to retain them and keep them engaged. Haydn’s book will help you unlock the value behind the generations and bring them together for the benefit of your company.

Dan Schawbel, Forbes contributor and author of Me 2.0 and Promote Yourself: The New Rules for Career Success

The secret to future success lies in GQ: generational intelligence. Read this book and get smart about how to connect generations to unleash innovation and productivity.

Tim Sanders, CEO of Net Minds and author of Today We Are Rich and Love Is the Killer App

Johnsonville Sausage has always been about the people who ensure we produce the highest-quality products. When Haydn spoke to our leaders, he got us thinking about generational differences in new ways that help us better attract and empower employees of all generations. I’m glad Haydn’s put the insights he shared with us into a book that can help thousands of others. You need this powerful book.

Ralph C. Stayer, CEO and owner of Johnsonville Sausage

When it comes to troubleshooting workplace issues and facilitating harmonious interactions among employees, FranklinCovey is the undisputed leader, and those who are currently managing four disparate generations need look no further than practice leader Haydn Shaw, whose bookSticking Points zeroes in on the areas—like organizational structure and use of social media—where communication is most likely to break down and cause a negative impact on the bottom line.

Alexandra Levit, author of #MillennialTweet: 140 Bite-Sized Ideas for Managing the Millennials

Sticking Points contains insights and processes that do indeed work. We’ve had Haydn back many times to teach our managers the tools he has put into this book. I found it so valuable and enjoyable that I invited my wife to come hear his presentation. You’ll come back to this book again and again when you run into a new generational challenge. But more important, it will improve your ability to speak the language of other generations at work and in your personal life. A must-read.

Jim Thyen, president and CEO of Kimball International, Inc.

Sticking Points provides a practical road map for sidestepping the stumbling blocks that come with a multigenerational workforce. It is a great guide for business leaders feeling the pain of managing four completely different generations. I agree with Haydn Shaw—don’t try to change them; lead them. This astute and entertaining book is an important one.

Tamara Erickson, a McKinsey Award–winning author and expert on organizations and the changing workforce

Four generations are challenging associations like the American Business Women’s Association to rethink how they attract, retain, and engage their members that are in various stages of their lives and careers. What works for Traditionalists and Boomers doesn’t necessarily work for Gen Xers and Millennials.Sticking Points is an excellent read that gives organizational leaders, teachers, and families essential tools to help them connect with every generation effectively. Our multigenerational membership loved Haydn Shaw’s breakout sessions, and I know you will appreciate his book.

Rene Street, executive director of American Business Woman’s Association National

Understanding the four generations in the workforce is critical today for maximizing customer satisfaction and team productivity. Haydn is a true guide to better understand the differences of this issue and take advantage of the opportunities! I highly recommend this book to anyone who wants a well-researched, easy-to-read, and practical guide to this important subject.

Stephen G. Oswald, CEO of Capital Safety

In his book Sticking Points, Haydn Shaw presents timely advice for executives and managers struggling to understand the newest generation of employees. His insights helped us unravel this mystery and provide a path to better communication, greater productivity, and exceptional performance and will do the same for you.

Michael Engler, PhD, Chairman/CEO of Cactus Feeders, Inc.

Banking continues to
-pour billions into heavily staffed branches devoted to servicing its’ shrinking number of traditionalist customers

-invest vast sums in 24-hour call centers for the Boomers

-utilize a few part-time contractors in India to answer Gen-X email

-rely on a discount programmer in shorts and flop-flops, sitting their parents basement, to develop their mobile App to try to stay relevant to their burgeoning Millennial customer base.

Don’t make the same kind of generational mistakes in your business.  Let Haydn put a smile on your face as he helps you navigate through the Sticking Points in every facet of your company and show you how multi-generational leadership wins out.

Timothy P. Bailey,retired chief credit officer and vice chairman,
TCF National Bank

Thinking about my younger teammates—and teenage daughters—as “from another country” still makes me smile. And it has improved my ability to listen and understand. This book is a must-read for those who want to work with, live with, and lead other generations effectively.

Jennifer Colosimo, VP of Wisdom at DaVita; coauthor with Stephen Covey of Great Work, Great Career

Haydn Shaw’s new book Sticking Points is definitely the right resource at the right time for twenty-first-century organizational leadership. Having experienced Haydn’s practical wisdom at numerous retreats, I have learned that the principles laid out in the book are widely applicable across different types of organizations. I unreservedly recommend Sticking Points as a mustread for any organization’s leadership team.

Robert Van Allen, PhD EE, cofounder of SVS Inc. and executive/program manager for the Boeing Company (retired)

Sticking Points is an excellent book, a valuable glimpse of how generational differences impact organizations. We’ve brought Haydn to our staff and events we’ve hosted for other universities because our students and staffs span the generations. Leveraging the generational differences is critical to our success and yours. You need this book.

Judith Flink, executive director of student financial services for the University of Illinois

Haydn’s caring, sincerity, and inspirational sense of humor put him in the top one percent of speakers in the nation. Now he’s going to the top as an author. Sticking Points tackles one of the major problems in organizations all over the world—the friction between generations. And now, in one book, you can gain understanding and learn how to deal with all four generations in a very practical hands-on approach so that your organization can achieve its highest priorities.

Ruth Williams, author of How to Be Like Women of Influence and Happy Spouse, Happy House